People thought that LinkedIn was only for those who had already made it. A place for humble bragging and nothing else. To set the record straight, we took a common piece of corporate jargon – having an ‘in’ somewhere - and flipped it on its head.

Traditionally, “ins” are reserved for the special few. Those who look a certain way or went to a certain school or have a certain last name. But LinkedIn believes that where we’ve been shouldn’t determine where we can go.

So we invited the entire working world to Find Your In with LinkedIn’s first brand platform in almost 20 years.

We kicked things off with the story of a girl ‘trying on’ different professions in a laundromat.