My first project with Peloton was a one-off TV commercial for the bike. Over the next three years, I helped grow the account to a global AOR across their entire product portfolio.

Every launch, every market, every campaign posed a different challenge. But it always came back to the same truth: the members are what make Peloton go. When one person shows up for a class, they inspire another. And another. And another.

Our strategy was simple: show how Peloton brings people together to better themselves.

We grew the brand grew from 3% awareness to 3M members.