Asher is from Evanston and Brooklyn and Maine. He was raised by theatre majors and summer camp. Despite everything, he still loves the Bulls.

Professionally, he helps brands grow by giving them focus and making them famous. To do that, he does a lot of things—talking to strangers, running workshops, using numbers, ignoring numbers, leading teams of strategists, fighting for ideas—all to get more of the good stuff out into the world.

Unprofessionally, he enjoys spending time in Fort Greene Park with his dog Jo.

He’s won everything from rock-skipping contests to rib-eating contests to advertising contests. And yes, most of the time, he’s happy.